GEORGE LAKOFF THE LITTLE BLUE BOOK: The Essential Guide to Thinking and Talking Democratic

“This book is a game changer; one that will enable Democrats to regain their language and to stop mimicking Republican ideas and rhetoric.”  — Diane Ravitch

“The essential handbook for thinking and talking Democratic – must reading not only for every Democrat but for every responsible citizen.”

—Robert Reich, former Secretary of Labor

George Lakoff is the progressive movement’s Jedi master of language. “The Little Blue Book tells us how to say what we need to say to bring about the policy changes Americans need.” —Van Jones

George Lakoff is Goldman Distinguished Professor of Cognitive Science and Linguistics at UCB. He is the author of the New York Times’ bestseller Don’t Think of an Elephant, among other works, and is America’s leading expert on the framing of political ideas.

The Little Blue Book offers Democrats language to communicate their moral values clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food and much more. Dissecting how extreme conservative positions have permeated national discourse, this passionate handbook shows how to fight back on moral grounds, in concrete terms.

Dev Ross, an engineer at KPFA Radio, who will be hosting, knows exactly how to take things apart and put them back together so they work.

Hosted by Dev Ross

$12 advance tickets: 800-838-3006 or Pegasus Books (3 locations), Marcus Books, Mrs. Dalloway’s, Moe’s Books, Walden Pond, DIESEL, A Bookstore, and Modern Times  ($15 door)  

Information: www.kpfa.org/events    KPFA benefit