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Achieving the American Dream With a Taqueria

After years of restaurant work, Humberto Molina decided to become his own boss and opened a family-owned taqueria in Downtown Berkeley.

For Humberto Molina, who immigrated from Mexico to California in 1980, the American dream is about finding the opportunity to be successful — more successful than he could have been in Mexico.

It took years of working in restaurants, cooking, washing dishes and bartending before Molina realized his dream. In June, a mariachi band performed on Shattuck Avenue for the grand opening of his restaurant, Casa Bernal Taqueria.

"After 31 years here, it was time for me to work for myself," he said.

Being a restauranteur runs in Molina's blood. His father owned two restaurants in California, one in Sonora and one in Burbank, and Molina had assisted him. "Everything was really good until 2001," said Molina. 

Then 9/11 happened, and altered Molina's life path. "Sonora, it's a very small town, a tourist-business town near Yosemite," he said. When people stopped traveling after the terrorist attacks, "the impact for us was immediate," he said, and the city's economy and their restaurant declined.

In 2003, following his father's death, Molina left the restaurant business and his home in Sonora behind. "I was forced to come to a bigger city to look for opportunities," he said.

He moved to the Bay Area, working as a dishwasher and then a cook, but found it unsatisfying. "They don't pay cooks much in California, and the job is hard," he said. "So I became a bartender."

But his position at the Hilton's sports bar was unstable, and after being laid off for the third time, Molina decided he was finished. Ten years had passed since his family's restaurant floundered in Sonora, and Molina knew he wanted to start a restaurant of his own in Berkeley.

"I talked to one of my nephews in Mexico, and he invested some money in this place," he said. "And that's how my American dream came true."

Casa Bernal Taqueria takes its name from Molina's real last name — Bernal. His mother's maiden name was accidentally recorded as his surname on his U.S. citizenship papers, a mistake he decided to live with. 

The taqueria occupies the spot formerly held by the celebrated Amanda's Feel Good Fresh Food, which went out of business in 2010. Across the street, two commercial spaces sit empty — a stark reminder of the troubled economic times. 

But Molina has big plans for his business. He's mindful of the Bay Area's anti-GMO persuasion. "Ninety-five percent of our food is organic, and we keep it affordable for the students and everybody," he said. 

His new dream is to open a second location for Casa Bernal in Pleasanton, Dublin or San Mateo in the next few years.

Molina said he starts his day at 6 a.m. and stays at the restaurant until 10:30 or 11 p.m. "I have to be checking everything," he said. "Today is my only day off, so I have to be here," he joked on Sunday afternoon.

At his Downtown Berkeley location, Molina said folks remind him a bit of the friendly, polite people in his former tourist town. "I just love the people around here," he said. 

He said Berkeley's population count is the major difference that makes his new restaurant a successful venture. There were fewer than 5,000 people in Sonora, but Berkeley's population is over 100,000 strong — far better for business.

Juliana Maya, a cashier at Casa Bernal and a student around the corner from the restaurant at Berkeley City College, thinks the taqueria is just what Downtown Berkeley needed. "Before, I walked through here and I thought we need a Mexican place — because I'm Mexican," she said. "And now it's here!"

Continuing the restaurant tradition in the family, Molina's son Guillermo Bernal is the general manager of Casa Bernal, and Bernal's wife is the assistant manager. 

Molina also has a daughter who lives in Sonora with her husband, and is expecting her first child. Molina is proud to say he'll become a grandfather in two or three weeks.

Times are good again for Molina, and his new family restaurant is a big reason. "We're very happy," Molina said.

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nick mastick April 28, 2013 at 09:34 pm
Of all the concerns in our society, I put this just about dead last.
Steven Murphy April 17, 2013 at 02:25 am
Hmm. So I think you're telling me I need to add the countdown timers to the long list of BerkeleyRead More idiosyncrasies I need to ignore? I guess can do that. Thanks. --Murph
Alexander Sinclair Merenkov April 15, 2013 at 04:34 pm
This is very interesting. I bicycle and walk a lot around Berkeley. I think i know exactly whatRead More signal is being referred to the walk sign across Bancroft at MLK specifically will reset itself. many of the walk signals rely on induction loops which are loops placed in the ground that can detect Bicycles and Cars when the Bicycles or cars pass over them disrupting the current. You can often see these loops as they look like hexagonal saw cuts in the ground. Anyways the intersection detects traffic with these devices & if it doesn't detect anything then it assumes nothing is there and gives right of way to the major throughway in this case being MLK. So the reason the counter to cross Bancroft resets itself is totally logical because the intersection suspects no one is there and since that side of Bancroft is more or less residential there would be no point in setting that intersection to a timer where it gives priority to one light then the other & switches based on that & not on wether it detects any bicycles or cars passing over the induction loops. Also this is Berkeley and we are rather quirky and always have been so nobody exactly fallows the rules or knows about them its funny how simple crossing the street really is but its anything but simple in reality. Many people choose to jay walk if its safe to do so, this is typical on Shattuck at alston especially and makes sense for efficiency but isn't very safe or lawful. If the hand is flashing/Counting down dont cross!
Janet Scrivener April 6, 2013 at 11:15 pm
Actually, I just saw and spoke to him about an hour ago - the wire sculpture man. He'd moved downRead More Solano a few blocks, opposite Safeway. I asked him if the police had moved him off Colusa. He said he didn't want to talk about it. He wasn't in a very good mood. I told him that people had asked about him on a web local news site. He said, "People want to know how I'm doing? I need a car. I need somewhere to put my stuff in. To get off the streets. I don't want to sit around starving in public." I thought to myself, "Who do I think I am? A Girl Scout leader? Pollyana?" I realized my upbeat, cheery tone was really not what was needed just then. I said I couldn't help him with a car. "People want to know how I'm doing?" he said again. "Tell them that." I said, "I will." I turned to walk away, knowing only too well that the real needs that exist, yes, right here in our lovely, excellent neighborhood, are great and once you start giving you'll find it's difficult to get out of. He did say, "Thank you," as I left. He doesn't look like he's starving. But he's right about being out in public more than he would like to be. As a reasonable human being, I have to ask myself, what sort of person finds himself in that position? Ex con? Mental illness? Mind-blown Vet? Drugs? Alcohol? Incapacitated by an accident? An unforgivable act? Some combination of the above? Jesus did say, "The poor you shall have always with you." What would you do?
P. Park April 4, 2013 at 03:29 am
I agree Shattuck, especially right in front of the fire station is the scariest street around.
Mary April 3, 2013 at 06:45 pm
I am not disabled, but I am terrified of crossing streets nowadays because there are too manyRead More careless and aggressive drivers who act is if red lights, speed limits, and crosswalks either don't exist or don't apply to them. Shattuck in particular has become a nightmare to cross. Sometimes I have counted over 30 cars going by before one stops for the crosswalk. What we need is far more law enforcement - the tickets written would more than pay for the cost of hiring extra officers.