Rockridge Past: December Real Estate Sales Booming — 100 Years Ago

Broadway —paved — "will make an eight mile drive that will be unrivaled for scenic beauty in the cities of America."

From the San Francisco Call, Volume 113, Number 21, 21 December 1912

Rockridge Lots in Demand

The real estate dealers who are handling the choicer properties in the Piedmont, Rockridge and Claremont sections expect to find the added effect of the opening of the Hotel Oakland of immeasurable benefit in the upbuilding of their properties. 

The Laymance Real Estate company, who are agents for Rockridge terrace, located in the Broadway foothills between the Claremont Country club and Claremont park, report a splendid continuance of their sales there. Thus far December, ordinarily a quiet month in real estate circles, has been a banner month in the history of operations in Rockridge.

Fred E. Reed, subdivision manager for the company, said: "It is interesting to note the way in which Oakland is preparing for the influx of visitors, which its natural advantages added to the nearness of the Panama-Pacific exposition is bringing. "The street department of the city is planning many extensions of its boulevards.


"Probably the most important bit of work is the asphalting of Broadway to the Country club and its continuance as a boulevard beyond Rockridge up through Temescal canyon to the head of Thirteenth avenue. The city engineer's office is working out plans for this improvement, and when completed Oakland will have a foothill drive running by Rockridge to the beautiful section above Temescal lake back through the Crocker tract, through Piedmont, along Grand avenue. past Lakeside park and along Harrison boulevard to the hotel.

"It will make an eight mile drive that will be unrivaled for scenic beauty in the cities of America. The importance of this work being completed before the opening of the fair is realized by the street department and the work is being rushed.

This article comes from the California Digital Newspaper Collection, Center for Bibliographic Studies and Research, University of California, Riverside http://cdnc.ucr.edu/cdnc. The collection has digitzed more than 400,000 images from newspapers in the 19th and 20th centuries. Images dated between 1846 and 1922 are in the public domain and not subject to copyright.

Spelling, capitalization and punctuation have been kept as they appeared in the original article.

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Karen Ivy December 03, 2012 at 04:51 AM
Yes, won't it be nice when they finish improving Broadway??
Dixie Jordan December 03, 2012 at 07:52 AM


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