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Humongous El Cerrito Meatloaf Vies for World Record

The annual "Burning Loaf" fundraiser took on a new challenge Saturday – setting the Guinness World Record for biggest meatloaf. A lot of guys drank fine wine, ate artisan truffles from Berkeley and waited hours to eat the giant contestant.

If all goes according to plan, the date of Oct. 13, 2012 in El Cerrito will go down in history.

It was the day when about 80 guys gathered in the yard of Matt Easton to try to set the official record for the world's biggest meatloaf. 

Inside a large cinderblock oven built for the occasion in Easton's front yard sat, or lay, the contender – a five-foot-long slab of meatloaf whose carefully measured ingredients before cooking weighed 264 pounds, Easton said.

Easton and his supporters are vying for a spot in the Guinness World Records, which requires scrupulous documentation and reputable witnesses. Accordingly, they recruited Contra Costa County's Deputy Sealer of Weights and Measures, Steve Reymann, to make sure the large scale – hooked up to a MacBook and digital weight meter – was set up and operating properly.

Several hours later, when the meatloaf was done, lifted out of its oven by four guys and officially weighed at 8:28 p.m., it had shrunk down to 206.5 pounds, according to John Jacob, the event's weights and measures recorder.

Did it set a record? There is no existing record for meatloaf, and the answer remains unknown until Guinness weighs the evidence.

But an unexpected problem arose. Guinness had asked that the attempt weigh at least 100 kilograms, meaning that the resulting 206.5 pounds – or about 94 kilograms – fell a bit short, Jacob acknowledged. 

But, he added, he's optimistic that Guinness will honor the attempt.

"They may choose and give it to us anyway," he said. "It's at their discretion."

Easton contacted Guinness more than a year ago and got the green light to try to establish a meatloaf record. There is a Guinness record for the largest meatball – 1,110 pounds set in Columbus, Ohio, last October. And there's one for the largest Leberkäse, a German liver cheese sometimes called a meatloaf. It was set in 2009 in Germany, a whopping 6,874.01 pounds.

"It's really close," co-organizer John Kendall said of the El Cerrito meatloaf's final weight. "If they don't give it to us, fine. I'm glad we made the effort."

It was the largest meatloaf yet in the annual "Burning Loaf" fundraiser, which Easton and Kendall began holding in 2004. The previous record was 85 pounds, set last year in Easton's yard. This is the first time they've attempted to make their mark in the Guinness World Records.

The premise behind Burning Loaf is simple. A bunch of guys, who've come to be called "Loafters," contribute money for a worthy cause and get together to cook and eat a big meatloaf, along with other foods and beverages of distinguished quality.

The funds have gone to different organizations over the years. Last year, the group raised a little over $15,000 for the Alameda County Community Food Bank.

The amount raised this year, along with the attendance, set a new record, $20,424.99, Kendall told the crowd. The proceeds this year go to the Iraq and Afghanistan Veterans of America.

The cooking time also set a new record, though as the daylight hours waned into darkness, the extra wait didn't seem to dampen the cheerful mood.

Spirits were buoyed in part by a table of fine wines – including those from "Loafer" Fred Oliai, owner and winemaker of Alta Wines of Napa Valley.

Also contributing to the anticipation was the prospect of a special dessert – handmade truffles provided by Brett D'Ambrosio of Berkeley. Among the choices were Cointreau-Vanilla Bean Creamsicle, Toasted Pistachio and "Les Snobinettes," or Burnt-Caramel-filled with Fleur de Sel. And there was an impromptu last-minute addition – "White Trash Truffles," rolled in crushed Cheetos.

Asked if he specialized in artisan delectables, D'Ambrosio replied, "I'm a software developer with a catering problem."

"This is one of the best meals I get all year," said Chris Webb of El Sobrante, who was standing next to the cinderblock oven and wearing a bright chartreuse worker vest for his role as fire-safety guard. "It's advertised as this really goofy thing where we eat just meatloaf, but we actually eat really well."

El Cerrito Mayor Bill Jones and Mayor Pro Tem Greg Lyman dropped by and added official ambience to the occasion.

"It's pretty exciting," said attendee Brook Barnum of Richmond, "and I think it's for a good cause too – a way of helping out the veterans, the veterans who protect our freedoms and lay their lives on the line."

Easton said he doesn't know how long it will take Guinness to respond once the documentation is submitted but estimated that it could take between one and six weeks.

He said Guinness offered to send out its own representative to verify the attempt but at a cost of $10,000. So Easton opted to submit the proof instead. "We're doing ours on a shoestring," he said.

The name "Burning Loaf" was inspired by the Burning Man festival name, though the two events do not have much in common, except that they're unique and feature a gathering of people and a leading role played by fire.

Easton spoke about the event and how it got started in an interview with El Cerrito Patch published Oct. 3.

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nick mastick April 28, 2013 at 09:34 pm
Of all the concerns in our society, I put this just about dead last.
Steven Murphy April 17, 2013 at 02:25 am
Hmm. So I think you're telling me I need to add the countdown timers to the long list of BerkeleyRead More idiosyncrasies I need to ignore? I guess can do that. Thanks. --Murph
Alexander Sinclair Merenkov April 15, 2013 at 04:34 pm
This is very interesting. I bicycle and walk a lot around Berkeley. I think i know exactly whatRead More signal is being referred to the walk sign across Bancroft at MLK specifically will reset itself. many of the walk signals rely on induction loops which are loops placed in the ground that can detect Bicycles and Cars when the Bicycles or cars pass over them disrupting the current. You can often see these loops as they look like hexagonal saw cuts in the ground. Anyways the intersection detects traffic with these devices & if it doesn't detect anything then it assumes nothing is there and gives right of way to the major throughway in this case being MLK. So the reason the counter to cross Bancroft resets itself is totally logical because the intersection suspects no one is there and since that side of Bancroft is more or less residential there would be no point in setting that intersection to a timer where it gives priority to one light then the other & switches based on that & not on wether it detects any bicycles or cars passing over the induction loops. Also this is Berkeley and we are rather quirky and always have been so nobody exactly fallows the rules or knows about them its funny how simple crossing the street really is but its anything but simple in reality. Many people choose to jay walk if its safe to do so, this is typical on Shattuck at alston especially and makes sense for efficiency but isn't very safe or lawful. If the hand is flashing/Counting down dont cross!
Janet Scrivener April 6, 2013 at 11:15 pm
Actually, I just saw and spoke to him about an hour ago - the wire sculpture man. He'd moved downRead More Solano a few blocks, opposite Safeway. I asked him if the police had moved him off Colusa. He said he didn't want to talk about it. He wasn't in a very good mood. I told him that people had asked about him on a web local news site. He said, "People want to know how I'm doing? I need a car. I need somewhere to put my stuff in. To get off the streets. I don't want to sit around starving in public." I thought to myself, "Who do I think I am? A Girl Scout leader? Pollyana?" I realized my upbeat, cheery tone was really not what was needed just then. I said I couldn't help him with a car. "People want to know how I'm doing?" he said again. "Tell them that." I said, "I will." I turned to walk away, knowing only too well that the real needs that exist, yes, right here in our lovely, excellent neighborhood, are great and once you start giving you'll find it's difficult to get out of. He did say, "Thank you," as I left. He doesn't look like he's starving. But he's right about being out in public more than he would like to be. As a reasonable human being, I have to ask myself, what sort of person finds himself in that position? Ex con? Mental illness? Mind-blown Vet? Drugs? Alcohol? Incapacitated by an accident? An unforgivable act? Some combination of the above? Jesus did say, "The poor you shall have always with you." What would you do?
P. Park April 4, 2013 at 03:29 am
I agree Shattuck, especially right in front of the fire station is the scariest street around.
Mary April 3, 2013 at 06:45 pm
I am not disabled, but I am terrified of crossing streets nowadays because there are too manyRead More careless and aggressive drivers who act is if red lights, speed limits, and crosswalks either don't exist or don't apply to them. Shattuck in particular has become a nightmare to cross. Sometimes I have counted over 30 cars going by before one stops for the crosswalk. What we need is far more law enforcement - the tickets written would more than pay for the cost of hiring extra officers.